The lack of information concerning sustainable development and global warming is evident among the social communities especially with children even though scientists continually present facts that our planet is facing greater climate changes than before.

The concept of sustainable development was used for the first time in the eighties by the Norwegian Prime minister Gro Harlem Brundtland who said that the planet needs ”a new era of environmentally sustainable sound economic development."Dr. Brundtland also said that "government must strongly support a new political approach to environment and development, where economic and fiscal policies, trade and foreign policies, energy, agriculture, industry, and other sectorial policies, all aim to induce development that is not only economically but ecologically sustainable." Since 1980 the world faces dramatic environmental and climate changes. One of the changes that scientists and politics talks about most of the time is global warming. Again, another concept that is discussed at the political and intellectual level, not often discuss at the non-intellectual level. Scientists say that global warming is caused not only by the naturally occurring process but also by human activities. For this reason the global warming should be an issue that concerns every human being.
If really our planet is in danger, then every human being should be aware of it and concerned about it. Since 1980 until todays not everyone in the social communities knows about sustainable development nor even about global warming. Why is that? After all many researches, conferences, documentaries have been done around these issues.
Norrgard (2011) says that “the climate science is too complex to follow and that media and climate skeptic campaigns have misled the social communities” she added and says that people may not be concerned about the sustainable development and global warming issues because they are more focused on immediate problems.
Norrgard (2011) mentions that during her staying in Bygdaby in Norway she noticed that people were highly educated and were well informed about the global warming. But what intrigued her was that the global warming issues were issues that make people uncomfortable. They knew that the global warming at any time could affect their life and their children’s. For that matter the Bygdaby populations choose to not think about it, they chooses to think most of the time about local manageable topics.
Although social communities are aware of the sustainable development and global warming, Norrgard (2011) mentions that Jon Krosnic and his colleagues (2006) observed that people stopped paying attention to global climate change when they realized that there is no easy solution for it. People respond more easily on issues that they think that action can be taken.
In fact in the United States, 26% of skeptic people do not believe that that there is scientific consensus that climate change is occurring, (Krosnic 2009).
The big issue here is that the information around the sustainable development and global warming is limited and complex. The proper information that can be comprehensible to anyone and also sound the alarm that the change our planet is facing is needed. How can scientists and politicians operate to integrate these concepts in everyday life especially in children life?
By Bitota Mudibu Sparf
Uppsala 2012-05-02

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